One factor that Google looks out when it comes to determining if they should rank your site higher or lower is bounce rates. That’s how many people go to your Web site and just bounce right off if they’re leaving right away. That means they’re not finding what they’re looking for. Today I’m going to teach you how to decrease your bounce rate.
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- The first thing you need to do is to show your product or content first. If people are coming to your site because of you’re e-commerce product, make sure you showcase your products. If they’re coming to your site because you’re service-oriented or informational site, make sure you showcase the text first. I said to do work on my blog. I would showcase my options first and then you’d have to scroll down beneath the fold before you got to the content. But you know what happened? My bounce rate was high. The moment I removed these options in these ads above the fold and I showcase the proctor to the content first my bounce rate went down.
- Make sure your tech size is large enough. What I found is when your tech size is really small, it increases your bounce rates. Hard for people to read, especially if they’re on mobile devices.
- Make your Web pages very minimalistic. If you go on my Web site, you’ll notice that I have way too much stuff going on over the years. I’ve decreased it, but I still need to do a better job of getting rid of a lot of my sidebar elements. I did a test write, just showcase the content for the blog post and we do this on the crazy blogs. If you go to Crazy Egg dot com slash blog and look at some of the blog posts, you’ll notice that we just showcase the content. Why do we do this? Because it’s decreased the bounce rate versus having big sidebars with all these calls to actions just giving readers or visitors what they want.
- The next thing you need to do is cross-link the moment you link within your content to other pages of your Web site. You’ll notice that people will start spending their time going throughout your whole site versus just bouncing off that page after that. Make sure you add in images. Images are visually appealing. It keeps people there. The images could be an image or it could be a video or it could be an audio file and in essence, it’s another type of content that’s not tech space that keeps people engaged. That’ll decrease your bounce rate.
If you do those things, people stick on your Web site longer. Your bounce rate will go down and you’ll rank higher in Google over time.