Instagram is the best way to have the opportunity to roll in the marketing of your brand. You can improve your business, letting more people know about it. If you’re still wondering what’s the correct way to mix up your content on IGTV with the marketing theme, then you don’t have to worry now, as we’ve got your covered.
Ideal Ways to Use IGTV for Business Marketing.
Starting a business isn’t an easy task. It needs constant support for growth and recognition from people. In this digital age, recognition is only possible with the help of different social media platforms. Instagram has different sorts of features that can be of great help when you want to boost your business marketing. These tips can help you excel on IGTV and get more igtv views and likes.
In this article, we’ve compiled five useful ways to grow your brand’s visibility through IGTV.
Reach a New Audience With Previously Published Video Content
A perfect opportunity is being provided by Instagram TV to make use of your popular or loved video content and recreate them. You can also repost the videos you have posted earlier on Facebook, YouTube, or even on live-stream recordings.
The perfect thing to share is mostly listicles and small tips. When reusing your videos on IGTV, you can also revive your blog post to give it a new look. Many popular YouTubers make use of their videos posted earlier on their channel and repost them as IGTV formatting.
The formatting ratio of IGTV videos are in a vertical pattern; however, if you have any horizontally shot videos, they can be of great help. You only need to edit them and make them upright, and then you can post them on your IGTV.
Now, only posting those videos on IGTV isn’t enough for your business marketing strategy. You also have to keep an eye on audience engagement, checking if they’re getting your long-form of content.
Build a Niche Audience With Exclusive Content
The next thing you can do to use IGTV for business marketing is to share the most exclusive content for the viewers. This data will help you for building a dedicated following on your IGTV.
You can also set time for posting videos on IGTV, which can be sort of regular dose to follow, getting the most appealing juiciest content. This way, your viewers will be connected to your brand emotionally and will develop a stronger bond. Targeted a niche based audience helps in getting more Instagram followers and sales. Though there are many services where you can buy Instagram followers but getting free and organic is the real deal.
The topic of your content can either be revolving around the background of your work. You can show the manufacturing or packing stage of your product. Other than that, it can also be the video showing the interior of your office or your employee telling stories working with your brand. The best thing about these videos is that due to less editing, people find it more authentic and will love to be associated with your business.
The second option here is to shoot any event that your company holds. This could be any meeting, social gathering, encouragement party, fashion feast, Christmas night, etc. You can add the ultimate tour of the venue and interview the guests.
Deliver Tutorial Videos to Highlight Product Features
Many renowned business platforms use IGTV for integrating their products with informative content. They cover different queries in their videos and also how to’s, tutorials, webinars, etc.
If you want to introduce your products, then educational videos are the correct direction in that path. Moreover, it doesn’t get expired as efficiently as needed by people almost all the time.
Another way to boost up your engagement is to teach something valuable about your business to your audience. You can also create such videos where the viewer can repeat what you’re doing in real-time, i.e., tutorials. It doesn’t matter what service you offer, and you have to portray it in front of the camera and then post it on IGTV.
You can offer cooking recipes, makeup tutorials, art or fitness classes, or even home decoration or repairs. You’ll have the freedom to be your video extended building evergreen library of content.
Develop Community With a Recurring Show
In this ever-evolving world, people are leaving television behind and using advanced forms of television. IGTV is also the modernized form of TV, and similar to that, you can share your monthly or weekly episodes of videos in it. The only flexibility you aren’t bound to watch at the designated time is watching it again and again, unlike on TV.
For carrying out segment based IGTV videos, you have to consistent as people mostly love predictable aspects. You’re more likely to get a considerable engagement if you post your videos on the schedule assigned by you.
In these episodical contents, you can share motivational stories, introduce a different perspective to your audience, or even encourage emerging talent.
Host Q&A or AMA Sessions to Engage Directly With Customers
The best way to level up your marketing strategy through IGTV is to interact with people on the platform. You can respond thoroughly to their feedbacks and queries and carry out constant engagement through your videos.
Engagement is the key to boosting up any business around the world. People who take social media in hands to promote their business do QnA sessions with their followers. They start these sessions by posting a story by using a question sticker or a post. They ask their fans and followers to submit their questions through direct messages or by commenting on that post. In these sessions, they usually answer those questions and describe the myths or facts attached to them.
Before you implement these ways of using IGTV for promoting your business, you must know that Instagram and IGTV are two separate applications. Just like Messenger and Facebook, one is for sharing short media or the other for long-form videos.
In short, as you now know all the IGTV basics, we hope our tips will be helpful for the growth and prosperity of your business platform.