Instagram may have made a name for itself by personalizing and photographing food, but these days, social media has taken it to another level. Businesses across the industry have realized that the vast majority of potential customers are looking at their posts at every opportunity – on the line, on the bus, and at work. Mobile marketing is essential for growing your business.
One of the most important statistics about the business Instagram is? 72% of Instagram users purchased a product or service they saw in their feed. Quick statistics show that of the 700 million daily users, just over 500 million bought on Instagram.
Here we will be discussing Instagram’s marketing strategy for small businesses.
Set Your Profile
Once established as a business account, take a moment to link to your Instagram profile. New features and settings are changed from time to time, sometimes without notice. It does not hurt to test whether you have new features to try. Some of the most important common business profile items to consider include reviewing business categories, hours, location, how to contact, and links to any service or product catalogs. Check and make sure your profile features, such as your bio and profile picture, are consistent with your typical social media marketing.
Target Your Audience WIth Content
You know your target audience, but do you know what kind of content will engage them with your product on Instagram?
If not, it’s time to start researching. Check out your competitors’ accounts, and find out what types of photos are most compatible there. Yes, you do not want to steal those images, but you can use them as inspiration when you create your post.
Adhering to the standard posting system helps you appear in the target audience. Instagram strives to show everyone the content they can most enjoy, so it looks for the latest and most relevant content for each person.
The Instagram algorithm uses a learning tool to further read each person’s work and customize their timeline accordingly. People can love what they do not see — regular posting helps you appear in people’s feeds and gives them more opportunities to connect with you. The more they interact with your content, the more they will see you on their Instagram feed.
Hashtags have become a common way to classify content on multiple social media platforms. Hashtags allow Instagram users to find content and accounts to follow.
Hashtags are a real powerhouse when it comes to Instagram for a small business, and you should use them to the fullest for greater access. But in addition to using the most popular hashtags in your industry, a hashtag with a unique name will take your Instagram game to the next level.
Use the slogan your product has or come up with to create a hashtag. It will increase brand awareness among your fan audience. Additionally, a unique hashtag helps create the community around your product by sharing similar values or interests.
Collaborate With Influencers
Collaborating with promoters gives your product more exposure, increasing sales and brand awareness. This collaboration starts with finding influencers in your niche.
Find promoters based on your customer experience and industry-related affiliates. Follow them, and start building relationships first.
It is important to have different facilitators and understand that such interactions require time. Finally, you can look for promoters with a broad following – if the audience is bigger, potential fans, customers, and the work you get.
Connect With Audience
Use all possible means to keep the conversation going with your audience. Specific messages, comments posted on your posts/posts by your fans, and News about your product – these are some of the places you can use to start a conversation with your followers and promote your business on Instagram.
Use the power of Instagram live. It’s a great way to connect with your audience, and show people behind your brand. Direct videos are on the rise these days, and only 6% of people choose horizontal content when it comes to posting videos on social media. More than 90% of users like direct videos.
Or, start engaging your audience in product development by asking their opinion on building materials, designs, or anything else. This will also give you insight into what is needed.
Captions are an opportunity to improve your content continuously and there are many ways that brands use them. Some prefer to treat captions as a place for news sharing and small blogs. Some use them to add a short, quick title to a post. Still, others use captions to ask questions and to encourage answers.
There is so much you can do with Instagram in your small business. From the brief introduction of upcoming product launches in the News to the ad-filled campaigns using the built-in ad manager the app has a lot to offer.
Do not hesitate to try the listed tips to get your best Instagram features to grow your small business.