Magento is the greatest e-commerce platform in the world. More than 80% of the global companies are based on Magento. As it is the best customer-centric platform, top brands like Nestle, Coca Cola, Nespresso business through it. Before opening your site to customers first you can make a trial purchase. Using it raises a few questions and answers those. Like – is your website user-friendly? Does it have an affordable shopping cost? Does shopping take less time? Are many paying options available there? Are the products better than your competitors? Is adding products to the cart easy? Does the page take less time to load? If any of it has a negative answer then recreate that feature and then introduce the Magento site to customers to get high conversions. It also has the buy now pay later option to pay overtime after purchasing. You can click and check out the buy now pay later Magento.
Here are few ways to increase the conversion rate on your website with Magento-
Navigation and CTA
The navigation of your Magento website should be easy and simple to be navigated by the buyers. Convoluted and complicated navigations with too many options confuse customers. Having too many options and items together makes your website clumsy. So you must precise the options to make it easier for the buyers to choose. The names should be labelled well and the browser should be bug-free also. CTA or Call To Action buttons should be visible well and placed in an eye-catching position so that the purpose of your platform gets clear to the client. Also, you must make the layouts simple, noticeable and colourful in a balanced way to create traffic. Layered navigation and one-step checkouts are two useful features for seamless shopping.
Filtering feature
As Magento is a well-known e-commerce store, the design should be attractive, containing filtering and sorting features. It’s a good option for comprehensive searching. If people of different ages, genders and choices can get their desired product it will not be monotonous to stay longer in your Magento store. So there should be filters to choose customers’ age, gender, choices and for further filtration, there should be price, reviews and ratings also so that buyers don’t see products that are not their preferences.
Reduce loading time
If customers waste more than 5 seconds loading your website, they will leave it and switch to another. This way you lose half of your customers. So the website loading time with Magento should be reduced as much as possible. You can resize the image and templates to lower size maintaining the website resolution. Another way to remove unnecessary and inadequate codes lying after creating the website. You can use high-quality extensions or plugins to reduce slowing down the loading time. You can also use Google page speed optimizer to boost and speed up your page loading in both mobile and desktop and retains customers from going to your competitors.
Customers’ review
You must keep a review section where you ask the customers for their review of the product they have purchased. This will help you identify likes and dislikes about your site and can rectify them. Other new customers also get attracted by the good narrations of your product. Also, keeping a FAQ section gives all the relevant answers to the customer’s query.
Interaction with customers
Directly interacting with customers can higher your conversions up to 300%. Provide toll-free customer care numbers, live chats and email so that customers can ask directly about your products, offers and stores to resolve queries. Reach the customers via emails and messages to inform them about the current status of their product purchase if they mistakenly abandon the site or lose the product. Also, you can notify them about limited-time offers on certain products. Thus the engagement and conversions build.
Advertisement
Run advertisements on Facebook, Instagram, YouTube. Use attractive pictures and videos of good quality to the ads. Everybody knows what they see in the ads are not exactly the same in reality, but they tend to buy products watching those ads. This is a great way to draw people’s attention and increase conversions.
Payment
Customers always go for quick and easy payment options. You must provide at least three convenient payment methods to increase conversions. Paytm, PayPal, Google pay, Amazon Pay, Apple pay are some very popular payment options that can increase purchases by 30%. Also, auto-filling of details while opening an account increases customers.
Show products of interests
Your Magento store should show your customers what they like by introducing a Search Engine Option and adding keywords to your page. And by keeping records of their browsing and what they keep in the cart, you can show them items related to those. Like the same or similar products with different size and colours, if they buy a mobile phone then covers, earphones etc. related to that.
Conclusion
Now you have the ideas to increase the conversion rate of your store with Magento. So go ahead and implement these to compete with other e-commerce platforms and drag more visitors. Check out buy now pay later Magento.
