We make video content for brands and organizations across the globe and i’m here to share some of our best tips and tricks for video production and marketing. Today we are looking at one of marketers favorite topics. SEO which stands for search engine optimization is the strategy of optimizing your content and elements of your site in order to improve your rankings on search engines especially google. The basis of SEO is aligning your internal content strategy with what the search engine’s algorithm is prioritizing. And while we don’t always have transparency from google to know exactly what they’re looking for we do know that video is a powerful tool for SEO.
So why does video help SEO rankings here’s what we know about the connection. We know that when google shows a video thumbnail next to a search result which it does for 26 percent of search results according to bright edge. Users are more likely to click that listing the presence of the thumbnail makes the results a rich snippet and rich snippets tend to have higher click-through rates than standard snippets.
We also know that Google has been rumored to prioritize search results with video above results without video. While Google hasn’t explicitly confirmed this idea many marketers agree that their SEO results suggest that it’s true. Our data at Digital SEO Guru is no exception almost all of our pages bringing in the most organic traffic include video content. We typically see boosts in organic traffic ranging from 10 to a whopping 250 percent when we add video content to existing posts.
Video also helps other metrics that we know google takes into consideration for ranking two of the most important metrics for SEO are the time users spend on your page or site and the number of backlinks referring back to your domain. And video almost always improves both of these figures. So, video benefits SEO both, directly and indirectly, the video alone likely influences your ranking and it influences other factors that go into google’s selection system. According to Neil Patel video’s SEO is still underutilized. So, now is a great time to get started if you need help creating a video strategy to improve your SEO rankings our expert video strategy team can work with you to find the perfect solution.