YouTube is the top online video platform with 2 billion active users. It has always been a source of creating entertaining content, and also YouTube is an effective tool for marketers to promote their brand. According to an Inbound report, 48% of brands decided to add YouTube to their marketing strategy.
Additionally, YouTube can be accessed in 76 languages, and 500 hours of videos are uploaded on YouTube every minute. People watch 1 billion hours of videos every day on YouTube. It is the world’s second most used search engine and social media network.
Are you trying to create a successful YouTube marketing strategy?. In this guide, we explained everything about YouTube marketing.
1.Create A YouTube Channel For Your Business
You can create your YouTube channel with your ordinary google account. But this account will display your name based on your settings, and it helps viewers connect with your mail.
Importantly if you create a brand account, you can open and manage several YouTube channels and get additional features for your channel. To set up a brand account:
- Visit YouTube and click the account symbol in the top right corner.
- Sign in to your business account and select my channel in the drop-down menu.
- Use a business name instead of your name to create a channel.
It is one of the best ways to grow your business on YouTube.
2.Analyze Your Audience
Before creating videos, you should think if this idea works for your audience. Analyze and learn some stats about your viewers because it helps you create great content based on your audience’s interests. If you receive comments for your videos, reply to them, this allows you to know your audience’s interest and preference.
Compare your audience with other social media audiences to find which content your audience likes the most and use that video idea to stand out from the crowd. It is an effective way to increase visibility for your YouTube channel and get more subscribers for your channel.
3.Find Your Competitors
Identify three to five competitors in your industry and research them. If you don’t know how to find your competitor, use the google ads keyword planner to see top brands similar to your brand. Record some metrics about their channel, such as likes and views count. Also, you can look at their title and descriptions to watch which kind of keyword they are using.
Conduct SWOT, it allows you to identify strengths, weakness, opportunities, and threats given by competitors. It is a great idea to determine which content is working week and not working. Through Competitor analysis, you may know some unique techniques to grow your subscribers as well as your business.
4.Optimize Your Videos
YouTube is a video search engine optimization like Google, and YouTube videos are ranked by keywords, titles, and descriptions. Create compelling and eye-catchy titles for your videos, which helps to get a chance to show your channel in the YouTube search result. It will organically increase your likes and views for your YouTube videos.
Write a strong title because the title boosts the audience to see your videos. Check YouTube analytics and add some relevant keywords that people use to find your channel. YouTube allows 300 characters in the description to write attractive words in the first three lines and encourages your viewers to tap show more to see your full description.
5.Enhance Your YouTube Channel
While optimizing your channel helps people to find and follow you on YouTube. If you want to get more views, likes, and comments for your channel, follow the few steps below.
Channel name:
The channel name you select is associated with every video you upload. Give a consistent name that you are already using on other social media platforms.
Channel icon:
Google allows you to upload 800X800px square images. Your channel profile picture is similar to other social networks because it helps your audience recognize you easily.
Channel art:
Upload a 2560x 1440 px image suitable for mobile, desktop, tablet, TV.
Channel trailer:
Create a short trailer for around 30 to 60 seconds. A trailer is one of the ways to show the audience what your channel is about.
Channel links:
Add other social media links in your video description and about section. It will help you to boost your audience to connect with you on other platforms.
6.Try YouTube Advertising
Advertising on YouTube is an effective way to expand your channel reach. If you want to promote your brand, a product, or an event, try YouTube advertising. YouTube ads will help you to reach your brand to potential customers. Always people pay close attention to see online video ads and TV ads. Here are four categories of YouTube ads available for you.
- Skippable in-stream ads
- Non-skippable in-stream ads
- Non-videos ads
- Video discovery ads
You can use these ways to run advertising to improve your business on YouTube.
7.Work With Influencer
Collaborating with influencers is the best way to promote your brand and reach a massive audience on YouTube. According to the stats of Google, 60% of YouTube viewers like to subscribe to accounts with their favorite person’s recommendation.
Partnering with influencers makes your audience connect with your brand. Choose a perfect partner to get great results for your business. Influencers already have huge subscribers. If they promote your brand, their audience will like to see your products, increasing your brand reach and enhancing your business.
8.Track Your YouTube Analytics
YouTube analytics allows you to measure the performance of your videos and the growth of your channel. Tracking your metrics will help you to reach your target audience as well to achieve your business goals. If you publish new content on YouTube, have the practice to check analytics because this data gives an idea to create great content in the future.
Here are a few things to see when you upload a new video to your channel.
- Subscribers count
- New audience demographics
- Video location and traffic
- Device report likes TV, mobile
Reading the comments you receive makes you understand what your viewers think about your videos.
Final words
YouTube is a marketing platform with huge opportunities to promote your brands engagingly. Share content that provides valuable information to your viewers. Follow the above steps to create a successful YouTube marketing strategy in 2021.
