Today we will discuss some simple steps, how to get more targeted audience for your Web site. Regardless whether it is a simple wordpress blog, e-commerce portal or any informative Website. Most of the steps are either free of cost, are very cheap and they‘re so easy that you can do them yourself without having any technical background.
Social Media – Use social media channels to promote your content. This way you can get the social media followers to your site as well as users in your followers network who share your content.
Email Marketing -This is a powerful tool, sending out regular newsletter and promoting offers through email is a great way to get traffic to your Web site. Just be careful not to bombard people with relentless emails. This could unsubscribe from your emails.
Guest Blog – Invite others in your niche to blog on your Web site. They are likely to share and link to their guest article, which could bring new readers to your Web site.
Target Long-Tail keywords – Short keywords are difficult to rank higher due to the huge search volume. On the other hand, Long-Tail keywords give you a better chance of ranking higher in very less effort.
Advertise online – Paid advertise likes social media, paid search and display advertising are all excellent channels to boost Web site traffic.
Responsive Website – Ensure that your Web site is rendering perfectly across a range of devices, including smaller smartphones, Tabs, iPads and all other screen sizes.
Google Analytics – Implementing Google Analytics will help you to track your marketing campaigns. You can identify which strategies and type of content work, which ones need improvement and which ones you shouldn’t waste your time on.
Onpage optimization – Your pages should be SEO ready. The meta tags, keywords, title tags, images alt tags and all other related attributes should be properly placed.
Write Lucrative headlines – Headlines are very important parts of your pages. Master the art of headline writing.
Active online – comment on blogs and social media posts, answer questions on people posting and participate in conversation about your industry. The more you engage with your community, the more exposer and profile visit you get.
These are the main attributes to drive traffic to your website. Implement some of these strategies and you’ll start getting improvement to your website traffic.