You know, one of the easiest ways to increase your rankings are, today I’m going to teach you how to increase your rankings through internal linking.
If you look at digitalseoguru.com, you’ll notice that our rank really high for terms like online marketing. I’m on page one. You’re probably wondering how did I do this? It wasn’t through building links through external sites in which other websites are linking to me. It was mainly through internal links. Every time I write a blog post about online marketing, I made sure that I link to my main guide that discusses what online marketing is. The next thing you want to do is link within your sidebar.
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If you look at any blog posts page on digitalseoguru.com and you scroll, you’ll notice in the sidebar I linked to all my guides. One of them is on online marketing. As you can see, that link is visible and it’s pretty much on every single page of digitalseoguru.com by passing a lot of internal links up page. It’s telling Google that Hey, I, Digital SEO Guru value that page and feel it’s important. And for that reason, Google is like, OK, because you’re putting so much emphasis on this page, we should rank it higher than your other pages.
Now, the key with doing this is you can’t have this link hidden. So some people like putting it in tabs or shoving it really in small text or font and size or making invisible. You don’t want to do any of that stuff. That doesn’t work well, that worked in the early 2000s. That stuff now can hurt you and get you penalized. You want to make sure the link is visible and it’s on every major page of your site.
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So you have to follow two steps. One link within your content. And when you’re doing this, don’t always use the exact keyword. Make it flow natural. Just don’t use security. You want ring for by putting too much anchor text in there. The anchor text being the key word you want to rank for. Sometimes you’ll notice that your rankings will actually drop. So by making it more natural, Google will notice that in your rankings will rise faster.
The second thing is make sure you’re linking to your most important pages within your sidebar. Every page. That’s it. Follow those two steps and you will require through internal linking.